What makes the next generation tick, how do we employ them, how do we motivate them, how do we sell our products to them.
You will learn
- What the latest research around the XYZ generation indicates
- How this new generation communicates
- How they perceive your advertising and marketing messages
- What their view of the world is and how this influences their behaviour
- What you can expect from them in the workplace
- How they perceive and deal with authority
- How they deal with change and diversity
- How to manage them
- How to market to them
