HR Managers and company leaders have long been baffled by what drives individuals to perform and work well in teams. Different things drive people, motivate them to achieve their goals. We are all unique beings with different backgrounds, personalities, and cultures. All of us grew up in different eras. Managing a team and motivating them to sell or to align them with the objectives is a difficult task with its own challenges. Now imagine managing a team of different generations thrown into that mix.
There are about 5 different generation groups of which 4 generations are mainly part of the workforce all working together, side by side. Each generation brings their own communication methods, priorities, lifestyle, technology etc. and knowing how to motivate each generation within your team can have a tremendous impact on the growth of the business.
The 4 generations who dominate the workforce can be identified according to the specific era when they were born in:
Identifying each generation’s unique values, needs and expectations are essential for managers to motivate teams successfully so that the reward and recognition process is honored.
Generation Z’s is the future workforce and they want to be heard. They are our young people in the organization either interns or jumping into a job fresh out of High School. Bear in mind that they grew up and are still growing up in an era of blogging, YouTube, Snapchat and financial instability. Much research suggests that this generation will make the biggest impact on the way we work. They are motivated by:
Generation Y also called the Millennials are, although tech-savvy and conscious of how they look and their overall image, also the environmentally and socially conscious types. They are the ‘opinionators’ in the workplace. Their main influences were Facebook and Apple and are motivated by:
Generation X employees are pretty straightforward thinkers, highly educated and love independence so much that their main motivators are:
Baby Boomers are our optimists and although strong team players, they mainly focus on developing themselves and their own individual success and growth. In their era things like Elvis and putting a man on the moon influenced their main motivators the following:
Not all generations and definitely not all individuals respond to motivation in the same manner. The key is to analyze and develop tactics to address particular personalities, generations, characteristics, tendencies, and experiences. To learn about each individual’s background, culture and generational grouping will give you a clear indication of what works and then only you can tailor your team motivation strategy to drive them towards success.